Scot Crocker 1958 – 2025

Scot Crocker 1958 – 2025

Scot Crocker, 1958-2025 Photography by Tia Gemmel Scot Crocker, who died in February at 66, called himself a communications strategist and branding expert. Those labels were true, but they don’t explain the passions that drove his strategic and branding success....
Rough Road

Rough Road

There is no band of brothers when it comes to bridge building. In the world of concrete and rebar, it’s every man for himself.

That’s my takeaway from discussions with Caltrans about the city’s doomed bicycle bridge over Interstate 5 and Riverside Boulevard. The state transportation agency’s attitude is, whatever happens with that bridge is the city’s problem.

“The City of Sacramento is responsible for the day-to-day administration of the construction contract of the bridge,” a Caltrans spokesman tells me.

Hide And Seek

Hide And Seek

The city doesn’t know how to tell a story.

In January, I asked the city for documents related to the Del Rio Trail bicycle bridge across Interstate 5 and Riverside Boulevard.

You know the bridge.

It’s the $12 million span that never opened. The one with wooden construction forms still hanging above the freeway. Built with substandard concrete and rebar. Now facing demolition.

And begging questions about how the city waited until last summer, when the bridge was ready for its ribbon cutting, before anyone started screaming about the problems.

That bridge.