Interesting People
To Market!
When COVID-19 shut down businesses, Inside Sacramento created TAKE THE 100% LOCAL PLEDGE, a campaign to encourage Sacramentans to buy from local businesses—be it food, products or services—to help them stay afloat in the tenuous economy.
When Bryce McKernan noticed his favorite farmers markets in Midtown and Oak Park experiencing similar struggles, he decided to make buying local even easier. He created Marketbook, a virtual marketplace that brings locally made products and produce to the Sacramento community via an online platform modeled after e-commerce site Etsy.
Family Ties
Before the COVID-19 pandemic hit and spurred a statewide shutdown, a small group of people had been meeting in a Campus Commons neighborhood on Sunday afternoons.
The outdoor weekly gatherings originated as end-of-the-year holiday celebrations. In time, the neighbors celebrated birthdays and wedding anniversaries. What began as a group of strangers is now a close-knit community.
The Art of Survival
When COVID-19 forced the closure of local galleries, the Sacramento arts community began a fight for its life. No longer able to welcome visitors to view art in person, galleries had to figure out other ways to keep their clients engaged—and their artists afloat.
“The word ‘pivot’ is used frequently these days to describe how businesses are trying to adjust at this time, but pivot doesn’t quite seem adequate for how rapidly (health protocols) change,” says Nisa Hayden of the Hayden Arts Agency, which represents local artists and galleries. “It feels more like a pirouette to me. We are spinning so fast right now and the only way to stay balanced is to select your spot and hold it. The making and marketing and selling of art demands unblinking focus.”
Name That Tune
Did you know a pair of headphones and an iPod can transform lives?
Forrest Reed does, and he’s made it his mission to share the power of music with as many people as possible through his work planning benefit concerts for the music therapy advocacy nonprofit, TunesWork.
Stopping The Stigma
A therapist once told Kim Frisella that if you stay in bed, you know what the results will be. But if you get up, you at least allow for the opportunity of change.
Frisella has had days when just making it from the bed to the couch is a major accomplishment. But she’s not hiding anymore. She’s telling her story to help others see that recovery is possible as a speaker for Stop Stigma Sacramento, a project overseen by the Sacramento County Division of Behavioral Health Services. Stop Stigma is designed to promote mental health, and reduce stigma and discrimination, as part of Sacramento County’s Mental Health Services Act.
How To Create a Stress-Free Summer
When school’s out for the summer, you might imagine that parents would breathe a sigh of relief—but you’d be wrong. Planning your child’s summer camp schedule can be even more stressful than keeping up with the regular school year, as Arden-Arcade resident DJ Waldow can attest.
“Three summers ago, I was trying to plan my kids’ summer camp schedule,” says Waldow, who has a 10-year-old, 8-year-old and 5-year-old twins with his wife, a high-risk OB doctor. “The process was so crazy—you’d build a schedule, then go to each individual site and cross your fingers that they still had openings. Camps filled up really quickly, which was stressful, plus trying to coordinate our kids going to the same camp as their friends was very, very complicated. There was no simple, easy way to find different camps in Sacramento.”
