Take the 100% Local Pledge!
Working together our neighborhoods can come back from this together
By Cecily Hastings
Inside Sacramento provides readers with 100 percent local content unavailable elsewhere. When the massive small-business shutdown was ordered throughout California, my thoughts first went to the many small business owners who support our publications.
Our readers know that our publishing business champions the local community in all its various elements. And many neighbors have taken the heed to support all things local.
Yet still, small business owners face uphill challenges every day—from rising rents and escalating labor costs to online ordering from national retail giants. Very few I know feel much security in their business futures.
So we moved quickly to lead a community-wide effort to make the case to support local in an urgent manner—the TAKE THE 100% LOCAL PLEDGE campaign was launched.
First we designed and printed hundreds of colorful signs for shop windows. We added a social media campaign. Vice Mayor Jeff Harris not only endorsed the campaign, but donated an East Sac billboard. And Meridian Signage contributed 50 lawn signs.
On March 26, to promote the campaign, we filmed a television spot with Good Day Sacramento, along with Temple Coffee owner Sean Kohmescher at his new East Sacramento location. Another Good Day spot is planned for Monday, March 30, at East Sacramento Hardware and Chocolate Fish Coffee at 48th Street and Folsom Boulevard.
How can you help? Share the message wide and far. Click Here to find the signage and information about the campaign. Take a photo of yourself with the sign at a local shop and post it on social media. Live it every day. Make a permanent pledge to support 100 percent LOCAL of everything.
Send me your thoughts and ideas at firstname.lastname@example.org.