It’s a clever maneuver to help solve a problem that has bedeviled Sacramento politicians for decades. Struggling to make good on a 2016 campaign promise to end the scourge of homelessness, Mayor Darrell Steinberg has widened the field and press-ganged the Sacramento City Council into action.
As we enter the 24th year of our publishing business, I am reminded how grateful we are to the hundreds of advertisers who pay 100 percent of the cost to bring our readers the most interesting local news each month. Cumulatively, ad revenues over the years have probably totaled more than $20 million!
In this age of Home Depot and other impersonal big-box behemoths, it is refreshing—one might even say illuminating—that there are still small business venues that offer one-on-one customer service, nearly 60 years’ worth of expertise, and a family-owned enterprise that enhances both customer needs and community profile.
Austin Schlocker is all about communication, which a good thing for someone with a bachelor’s degree in communication studies. “I think communication is the root of business—it’s the root of everything,” says the president of the Greater Arden Chamber of Commerce. Without communication, “you can’t build a relationship, you can’t do anything.”
